Terms and conditions


Welcome to our website http://www.ruralshop.it/ (hereinafter "site"). Please read our Privacy Policy, which applies in any case where you access the website and decides to navigate within it.
The website www.rural.it is a website operated and maintained by "Rural S.r.l.", based at Borgo Giacomo Tommasini n. 7/b, 43121-Parma, C.F. e P.IVA n. 02814480345, which is the data controller of personal data.

1 – our Privacy Policy

Rural S.r.l. respects the right of its members to be informed regarding the collection and processing of their personal data. In the processing of data which may directly or indirectly identify customers, we try to respect the principle of strict necessity. For this reason, we have configured the web site in such a way that the use of personal data is kept to a minimum and to exclude the treatment when its purpose in individual cases can be achieved by the use of anonymous data (such as , market research aimed at improving the services) or by other means, identifying the person concerned only when necessary or at the request of the competent authorities (such as for traffic data and permanence of the user in the website or your IP address). Decisions about the purposes and methods of the processing of your personal data and the means used, including the security profile, competing then in Rural S.r.l., as holder of the processing of personal data of users. This Privacy Policy also provides all the information you need to understand how we collect and use information that identifies users of the site. For any further information you can send inquiries to the e-mail address info@rural.it, call the telephone numbers listed on the website or write to "Rural S.r.l." to the registered address.

2: who collects and processes your personal data and for what purposes

Rural S.r.l. decide on the purposes and methods of data processing and which tools to use with regard to safety. For organizational and functional needs exclusively, we have appointed a data controller of your personal data, for purposes strictly connected and related to the services offered on the site, chosen on the basis of careful assessment of the degree of experience, capability and reliability and that is, in addition, be able to provide adequate guarantees of compliance with the provisions relating to processing, including listing on data security. The Manager carries out the treatment of the personal data of users of the Site in accordance with the instructions of the controller. We periodically check that the Manager has fulfilled the tasks entrusted and that it will continue to provide adequate assurance of compliance with the provisions on protection of personal data.

At present, the controller of your personal data, designated by Rural S.r.l., is:

  • "Seeweb S.r.l.", for the processing of the data with respect to hosting services and management and maintenance of servers.

For a complete list of additional support those responsible for processing your personal data, please write to e-mail address info@rural.itby selecting the "Privacy" motivation and specifying your request.

Your personal data are collected and processed by Rural S.r.l. for purposes strictly related to the use of the website and its services. Your personal data may also be used in other processing operations, however, in a manner compatible with those purposes. In particular, your personal data may be processed for the following purposes:

  • to send you the newsletter by e-mail, where specifically requested;
  • under request of technical assistance services, we collect your personal information to provide you with information about problems of navigation, browser compatibility and viewing or loading web pages;
  • to provide information about our services, products and events.

Your personal data are processed mainly in electronic format and in certain cases also in paper format.
Your personal data will not be disclosed to third parties for purposes not permitted by law or without the express consent.
Please note also that Rural S.r.l. processes personal information only for purposes strictly related to the provision of its services and, after subscribing to the newsletter, to communicate new commercial or promotional initiatives closely linked the activities and services of the site.
The purposes for which your personal data are treated may be specifically disclosed, from time to time, in which Rural S.r.l. shall submit to the user on the page where you are prompted to supply personal data.

3 – how we collect your information and how long

Personal data processed by Rural S.r.l. are provided directly by the user (i.e.: email to send newsletters or request information from the user to the address info@rural.it. This data is processed within the limits and for the purposes mentioned above (also explained in the notice presented to the user in the data collection page), including possible communication to third parties for purposes that are instrumental to the provision of service requested by the user, as specified in paragraph "to whom we disclose your personal information".
Personal data will be retained in the form which permits identification of data subjects for no longer than necessary for the purpose for which the data were collected and subsequently processed and in any event within the limits of the law. To ensure that personal data is always accurate and up to date, however relevant and complete, please update the same even within the restricted area.

4 – to whom we disclose your personal information?

Personal data may be made available to partner companies of the site as well as to third party companies (acting as data controllers) which perform, on behalf of Rural S.r.l., specific services, or communicated to other recipients of the data collected by Holder of the treatment – whose names will be specified from time to time.
The data will not be disclosed, sold or otherwise transferred to third parties, without the users are not informed in advance and, subject to their consent, when this is required by law.
Furthermore, your information may be disclosed to law enforcement or judicial authorities, in accordance with the law and upon formal request by such entities, for example as part of the fraud. Your information will also be accessible to data processors (as described in section 2 and for the specific purposes) or internal to our Organization (authorized fulfillment personnel, administration, service customers, information systems and marketing – if you are a newsletter subscriber – technical systems and site management). In all these cases, your consent is not necessary.
Your personal data will not be transferred abroad to countries other than those belonging to the European Union, which does not provide a sufficient level of protection of individuals. If this was necessary to provide the services or to conclude a contract on the site to purchase products, please be assured that the transfer of your personal information to countries that do not belong to the European Union and which does not provide a sufficient level of protection appropriate, will be performed only upon conclusion among Rural S.r.l. and specific agreements, those entities that contain safeguard clauses for the protection of your personal information, in accordance with the law and regulations.

5 – safety measures

We have taken security measures to minimize the risks of destruction or loss, also accidental, of data, unauthorised access or processing not allowed or not in accordance with the purposes of collection as indicated in our Privacy Policy. In particular, safety standards have been adopted by the secure socket layer (SSL) encryption technology supported by all common browsers. This technology is present on the server where the website and it is considered one of the highest standards for business transactions.
However Rural S.r.l. cannot guarantee its users that the measures taken for the security of the website and the transmission of data and information limit or exclude any risk of unauthorized access or dispersion of the data. We suggest that you make sure your computer has the proper software devices for the protection of network transmission of data, both inbound and outbound (as updated antivirus systems) and that your Internet service provider has taken appropriate measures for the secure transmission of data over the network (such as firewalls and spam filters).

6 – rights of parties involved

You are entitled to obtain from the holder the confirmation of the existence or not of personal data concerning you, and their communication in intelligible form. You may also obtain information about the origin of your personal data; the purpose and methods of processing; the logic applied in case of treatment with electronic instruments; the identity of the owner and managers of treatment; the designation of the persons or categories of persons to whom personal data may be communicated or who may come to know them as, for example, managers or authorized to treat, as well as the right not to be subjected to a decision based solely on the automated processing, including profiling. In part, this information is contained in this Privacy Policy or in specific sections of the site.
In addition, you always have the right to obtain from Rural S.r.l. as well:
a. the updating, correction or integration of data;
b. the cancellation, transformation into anonymous form or blocking of personal data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;
c. certification that the operations as per letters a and b)) have been notified, as also related to their contents, to those to whom the data were communicated.
It is recognized, however, the right to object in whole or in part:
-for legitimate reasons, the processing of your personal data, even if pertinent to the collection purpose;
– the processing of your personal data for purposes of sending advertising material or direct marketing or for the performance of market research or commercial communication.
You may freely exercise your rights at any time, by submitting a request at the following numbers: Rural S.r.l., Borgo Giacomo Tommasini n. 7/b, 43121-Parma, e-mail info@rural.it, to which we will give appropriate feedback.

7 – Opt in/opt out and Newsletter

Rural S.r.l. uses your personal information to send you advertising materials and direct marketing or other commercial communications, also by email: if advertising about products similar to those already purchased, the owner of the processing may (possibly through its leaders expressly authorized and designated) send it to your e-mail address without your consent, unless you have refused such use at the time of assignment in your e-mail or on subsequent occasions (article 130, paragraph 4, Legislative Decree 30 June 2003, # 196/2003), and you will need your prior consent and free to make lawful sending by the controller of the processing of e-mails relating to products genus other than those you have already purchased.
We wish to inform you also that Rural S.r.l. will process your personal data without your consent in certain cases provided for by law, such as when this is necessary to fulfill a legal obligation.
In any case, we wish to inform you that Rural S.r.l. guarantees its users to exercise, at any time and without giving reasons, their right not to receive future communications related to the use of specific services on request .
To send its users the Newsletter Rural S.r.l. uses the so-called "single opt-in", which means that the user will receive the newsletter to the e-mail address stated only if explicitly enabled in the dedicated page (the user, then , you sign up for the service by simply entering your email address in the form and by clicking the button "Subscribe"; in this way, you consent to the processing by Rural S.r.l. for that specific purpose). If, as a result, the user does not wish to receive newsletters or other communications for advertising purposes, has at any time the right to revoke your authorization as prescribed for the exercise of its rights under articles. 15-22 of Regulation (EU) 679/2016 (present even within the Newsletter).

8 – see links to other sites

The website may contain links to other websites that may have no connection with the same or with Rural S.r.l.
Rural S.r.l. does not control or monitor such web sites or their contents and therefore cannot be held responsible for the content of these sites and the rules adopted by them with regard to your privacy and the processing of your personal data during navigation operations. Please, so pay attention when you access these websites through links provided on our website and read their terms of use and privacy policy. Rural.it Privacy Policy does not apply to third party websites (such as redirects to social facebook and twitter) and therefore Rural S.r.l. is in no way responsible for the privacy policy applied by those websites.
Rural S.r.l. provides links to these other websites solely to facilitate users in their research and navigation and to facilitate the hyperlink to other websites on the Internet.

9 – place of data processing

Treatment related to the services of the website takes place in Italy at the home of Rural S.r.l.; only by employees or collaborators of the same named ' responsible ' or ' authorized to treat "and are not disclosed to third parties. The personal data provided by users who request services are used in order to perform the requested service and will not be disclosed to third parties unless such disclosure is required by law or necessary for fulfill the requests of users.
Users ' data will be stored in the database at the company Seeweb S.r. l, with headquarters at C.so Lazio 9/a – 03100 Frosinone – Italy (with data center at via Caldera, 21-20153 Milan and at building B-via Armando Vona, 66-03100 Frosinone) f provides the hosting service and management and maintenance of servers.

10 – contact

If you wish to receive more information about how we treat your personal data, please write to e-mail address info@rural.it by selecting "Privacy" in the subject. To know your rights and be up to date on legislation on the protection of individuals with regard to the processing of personal data please visit the website of the authority for the protection of personal data at address http://www.garanteprivacy.it/.

11-changes and updates to this Privacy Policy

Rural S.r.l. potrà modificare o semplicemente aggiornare, in tutto o in parte, la Privacy Policy del Sito anche in considerazione della modifica delle norme di legge o di regolamento che disciplinano questa materia e proteggono i tuoi diritti. Ti preghiamo pertanto di accedere con regolarità a questa sezione per verificare la pubblicazione della più recente e aggiornata Privacy Policy.