Terms and conditions


Welcome to our web site http://www.ruralshop.it/ (hereinafter also referred to as the “Site”). Please read our Privacy Policy, which applies in any case in which you access the website and decides to navigate within it.
The web site www.rural.it is a web site managed and maintained by “Rural Srl”, with headquarters at Borgo Giacomo Tommasini n. 7/b, 43121 – Parma, C. F. e P. IVA n. 02814480345, which is the Owner of the processing of personal data.

1 – our Privacy Policy

Rural S.r.l. respects the right of its users to be informed regarding the collection and other processing operations of their personal data. In the processing of data that can, directly or indirectly, identify users, we try to respect a principle of strict necessity. For this reason, we have configured the website in such a way that the use of personal data is reduced to a minimum and in such a way as to exclude processing when the purposes pursued in individual cases can be achieved through the use of anonymous data (such as, for example, in market research aimed at improving services) or by other means, which allow identifying the interested party only in case of need or at the request of the competent authorities (such as, for example, for traffic data and permanence of the user on the website or his IP address). The decisions regarding the purposes, the methods of processing of your personal data and the tools used, including the security profile, therefore belong to Rural S.r.l., as the Data Controller of the users' personal data. This Privacy Policy also provides any useful information to understand how we collect and use the information that identifies the users of the Site. For any other information it is possible to send requests to the e-mail address. info@rural.it, call the telephone numbers indicated on the Site or write to "Rural S.r.l." at the address of the registered office.

2 – Who collects and processes your personal data and for what purposes

Rural Srl decides on the purposes and methods of processing data and the instruments used, including with regard to the security profile. For organizational and operational purposes only, we have appointed a person in charge of the processing of personal data of users for purposes strictly connected to the performance of the services offered on the Site, chosen on the basis of a careful evaluation about the degree of experience, capability and reliability, and that is, in addition, be able to provide suitable guarantees of full compliance with current provisions on processing, including the profile data security. The person Responsible for carrying out the processing of personal data of users of the Site in accordance with the instructions given by the Holder of the treatment. Periodically verify that the Manager has fulfilled the duties entrusted to him and to continue to provide suitable guarantees of full respect of the provisions relating to the protection of personal data.

At present, the person Responsible for the processing of your personal data, designated by Rural Ltd, is:

  • “Web farm seeweb Srl”, for the treatment of data with regard to hosting services and management and maintenance of the server.

For a complete list of any other entities responsible for processing your data, please write to the e-mail info@rural.itby selecting the motivation of “Privacy” and specifying the request.

Your personal data are collected and processed by Rural Srl for purposes strictly related to use of the Website and its services . Your personal data may be used in other processing operations, however, in terms compatible with such purposes. In particular, your personal data may be processed for the following purposes:

  • to send the newsletter by e-mail where expressly required;
  • in the context of the request for technical assistance services, we collect your personal data to provide information about navigation problems, browser compatibility and viewing or loading web pages;
  • to provide information on the offered services, products and events.

The users ' personal data are treated mainly electronically and in certain cases also in paper format.
The personal data of the users will not be disclosed to third parties for purposes not permitted by law or without your express consent.
We also inform you that Rural Srl treats personal data of users only for purposes strictly connected to the provision of its services and, subject to prior subscription to the newsletter, to communicate new business initiatives or promotional purposes strictly related to the activities and services of the Site.
The purposes for which your personal data are processed may be disclosed, from time to time, in the notice that Rural Srl submits to the user on the page where you are requested to supply personal data.

3 – How we collect your data and for how long

The personal data processed by Rural Srl are provided directly by the user (ex: e-mail address to send newsletters or request information from the user to the address info@rural.it. These data are processed within the limits and the purposes specified above (also discussed in the information presented to the user in the page of data collection), including the possible communication to third parties for purposes instrumental to the service requested by the user, as specified in paragraph “To whom we communicate your personal data”.
The personal data will be kept in a form which permits identification of data subjects for the time strictly necessary for the purposes for which the data were collected and subsequently processed and, in any case, within the limits of the law. To ensure that personal data is always exact and updated, relevant and complete, please users to update the same, even within the reserved area.

4 – To whom we communicate your personal data?

The personal data may be made available to the partner companies of the Site, as well as to third party companies (as data controllers), which perform, on behalf of Rural Srl, specific services, or disclosed to other recipients of personal data collected by the data controller, whose names will be specified from time to time.
The data will not be shared, sold or otherwise transferred to other third parties, without the users being informed in advance and, subject to their consent, when required by law.
Moreover, your data may be disclosed to police forces or judicial authorities, in accordance with law and after formal request by such entities, for example within anti-fraud services. Your data will also be accessible to the data processors (as referred to in paragraph 2 and for the specific purposes indicated or authorized internal to our organization (responsible for the processing of orders, administration, customer service, information systems, and marketing – where the user is subscribed to the newsletter – the technical systems and the management of the Site). In all these cases, your consent is not required.
Your personal data will not be transferred abroad to Countries other than those belonging to the European Union that do not ensure sufficient levels of privacy protection. In case this is necessary to provide the services or to conclude a contract on the Website for the purchase of products, we assure you that transfer of your personal data to Countries that do not belong to the European Union that do not ensure sufficient levels of protection appropriate, will be carried out only after the conclusion between Rural Srl and such entities of specific contracts containing clauses safeguarding the protection of your personal data, in accordance with the applicable law and regulations.

5 – safety Measures

We have adopted safety measures in order to reduce to the minimum the risks of destruction or loss, even accidental, of data, unauthorized access or treatment not allowed or inconsistent with the purposes of collection indicated in our Privacy Policy. In particular, have been adopted with the safety standards guaranteed by the encryption technology SSL (secure socket layer), supported by all common browsers. This technology is present on the server where the web site, and is considered one of the highest standards for the financial transactions protected.
However, Rural Srl can not guarantee its users that the measures adopted for the security of the website and the transmission of data and information limit or exclude any risk of unauthorised access or dispersion of data. You should make sure that your computer is equipped with software devices for adequate protection of network data transmission, both incoming and outgoing (such as updated antivirus systems) and that your Internet service provider has adopted appropriate measures for the security of network data transmission (such as firewalls and spam filters).

6 – Rights of parties

You always have the right to obtain from the data controller confirmation of the existence or not of personal data concerning you and their communication in intelligible form. You have the right to obtain information about the source of your personal data; the purposes and methods of treatment; the logic applied in case of treatment effected with the aid of electronic instruments; the identification details of the Owner and Managers of treatment; the indication of subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as, for example, of the Responsible or authorized to treat, as well as the right not to be subjected to a decision based solely on automated processing, including profiling. In part, this information is contained in this Privacy Policy or in the specific information provided in the sections of the Site.
Also, you always have the right to obtain from the Rural Srl also in:
a. the update, rectification or integration of personal data;
b. the cancellation, transformation into anonymous form or blocking of personal data processed in violation of the law, including those whose conservation is not necessary in relation to the purposes for which the data were collected or subsequently processed;
c. the attestation that the operations referred to in letters a) and b) have been notified, also as regards their content, of those to whom the data were communicated.
It is recognized, however, the right of opposition, in whole or in part:
– for legitimate reasons the processing of personal data concerning you, even if pertinent to the purpose of collection;
– the processing of personal data concerning you for purposes of sending advertising material or direct marketing or for carrying out market research or commercial communication.
You may freely and at any time exercise your rights, with a request addressed to the following contact details: Rural Srl, Borgo Giacomo Tommasini n. 7/b, 43121 – Parma, e-mail info@rural.it, to which we will give appropriate feedback.

7 – Opt in/opt out Newsletter

Rural ltd uses your personal data for sending advertising material and direct marketing or other commercial communications, also via e-mail: if the disclosure relates to products similar to those already purchased, the Holder of the treatment will be able to (perhaps through its directors is expressly authorized and designated) send it to your e-mail address without your prior consent, provided that you have not refused such use at the time of the award of your e-mail or on later occasions (art. 130, paragraph 4, D. Lgs. 30 June 2003, n. 196/2003), while you will need to your free and express consent to make lawful by sending the Holder of the treatment e-mails relating to products of a different kind from those that have already purchased.
We wish to inform you, furthermore, that Rural Srl will process your personal data also without your consent in some cases provided by law, such as, for example, when it is necessary to fulfill a requirement of the law.
In any case, we wish to inform you that Rural Srl guarantees that its users may exercise, at any time and without having to state their reasoning, their right not to receive future communications connected to particular services upon request.
To send users the Newsletters Rural ltd uses the so-called “single opt-in”, that is, the user will receive the newsletter to the e-mail stated only if you have activated the service in the specific page (that is, the user registers for the service by simply entering your email address in the form available by clicking on the button “Subscribe”; in this way, the user consents to the processing by Rural Srl for this specific purpose). If as a result, the user does not wish to receive the newsletter or other types of communication for the purpose of advertising, has the right at any time to revoke his authorization in the manner specified for the exercise of its rights pursuant to articles. 15-22) of the Regulation (EU) 679/2016 (present also inside the Newsletter you received).

8 – Links to other web sites

The Site may contain links to other web sites which may have no connection with the same or with Rural Srl
Rural Srl does not control or monitoring operations of such websites and their contents and, therefore, may not be held responsible for the content of these sites and the rules adopted by them also with regard to your privacy and processing of your personal data during your navigation operations. Please, then, pay attention when you access these web sites through the links provided on our web site and carefully read their terms of use and privacy regulations. The Privacy Policy of Rural.it does not apply to websites of third parties (such as, for example, redirects to social facebook and twitter), and, therefore, Rural Srl is in no way responsible for the privacy policy applied by those websites.
Rural Srl provides links to these web sites exclusively to help its users in their research and navigation and easing hypertext links on the Internet towards other sites.

9 – Place of data processing

The processing related to Website services take place in Italy at the headquarters of the Rural Srl; they are treated only by employees or collaborators of the same be appointed “Managers” or “authorised treatment” and are not disclosed to third parties. The personal data provided by users who request services are used for the purpose of performing the service requested and are not communicated to third parties unless the communication is imposed by legal obligations or strictly necessary for the fulfilment of the requests of the users.
The user data will be stored in the database at the company's web farm seeweb S. r.l, with headquarters at C. so Lazio, 9/a, 03100 Frosinone – Italy (with the data center via Caldera, 21 – building B – 20153 Milan at via Armando Vona, 66 – 03100 Frosinone), which provides the hosting service, and management and maintenance of the server.

10 – Contacts

If you wish to receive more information on the treatment of your personal data, please write to the following e-mail address info@rural.it by selecting the subject “Privacy”. To know your rights and always be up to date on the legislation on the protection of individuals with regard to the processing of personal data please visit the website of the Guarantor for the protection of personal data at the address http://www.garanteprivacy.it/.

11 – Changes and updates to this Privacy Policy

Rural Srl may modify or simply update, in whole or in part, the Privacy Policy of the Website, also in consideration of the change in the laws or regulations that govern this matter and protect your rights. Therefore, you are requested to regularly access this section to verify the publication of the most recent and updated Privacy Policy.