Welcome to our website www.rural.it (hereafter referred to as “Site”). Please read carefully our Privacy Policy, that applies in any case in which you access the website and decides to navigate within it.

The web site www.rural.it is a web site managed and maintained by “Rural Srl, with headquarters at Borgo Giacomo Tommasini n. 7/b, 43121 – Parma, C. F. e P. IVA n. 02814480345, who is the Owner of the processing of personal data.

1 – Our Privacy Policy

Rural S. r.l. respects the right of its users to be informed regarding the collection of and other operations involving processing of their personal data. In the treatment of the data that can, directly or indirectly, identify users, we try to respect a principle of strict necessity. For this reason, we have configured the web site in such a way that the use of personal data is reduced to a minimum and so as to exclude processing when the purposes pursued in the individual cases can be achieved by using anonymous data (as, for example, in market research aimed at improving services) or through other methods, that allow to identify the person concerned only in case of necessity or upon request of the competent authorities (as, for example, for the traffic data and the user's stay in the website or its IP address). The decisions regarding the purposes, methods of processing of your personal data and the tools used, including the security profile, compete and then to Rural Srl, as Owner of the processing of personal data of users. This Privacy Policy provides, also, useful information to understand how we collect and use information that identifies users of the Site. For any other information you can send requests to the e-mail info@rural.it, call the phone numbers listed on the Website or write to Rural Srl because it’address of the registered office.

2 – Who collects and processes your personal data and for what purposes

Rural S. r.l. decides on the purposes and methods of processing data and the instruments used, including with regard to the security profile. For organizational and operational purposes only, we have appointed a person in charge of the processing of personal data of users, for purposes strictly connected to the performance of the services offered on the Site, chosen on the basis of a careful evaluation about the degree of experience, capacity and reliability, and that is, also, to be able to provide suitable guarantees of full compliance with current provisions on processing, including the profile data security. The person Responsible for carrying out the processing of personal data of users of the Site in accordance with the instructions given by the Holder of the treatment. Periodically verify that the Manager has fulfilled the duties entrusted to him and to continue to provide suitable guarantees of full respect of the provisions relating to the protection of personal data.

In the current state, the Managers of the processing of your personal data, designated by Rural S.r.l., I am:

• Seeweb S.r.l., for the treatment of data with regard to hosting services and management and maintenance of the server;
• Gem Creative Ltd communication agency, for the processing of data relating to the sending of newsletters;
• Bonazzi Software S.r.l., for the processing of data relating to the management of the issue of shipping labels.

For a complete list of any other entities responsible for processing your data, please write to the e-mail address info@rural.it, by selecting the motivation of “Privacy” and specifying the request.

Your personal data are collected and processed by Rural S. r.l. for purposes strictly connected with all’use of the web Site and its services. Your personal data may also be used for other processing operations, anyway, in terms compatible with those purposes. In particular, your personal data may be processed for the following purposes:

• for l’send the newsletter by e-mail, when specifically requested;
• in the context of the request for technical assistance services, we collect your personal data to provide information about navigation problems, browser compatibility and viewing or loading web pages;
• to provide information on the services offered, on products and events.

The users ' personal data are treated mainly electronically and in certain cases also in paper format.

The personal data of the users will not be disclosed to third parties for purposes not permitted by law or without your express consent.

We wish to inform you, also, that Rural S. r.l. is the personal data of users only for purposes strictly connected to the provision of its services and, after subscribing to the newsletter, to communicate new marketing initiatives or promotional purposes strictly related to the activities and services of the Site.

The purposes for which your personal data are processed may, however, be disclosed to, from time to time, in the statement that Rural S. r.l. submits to the user on the page where you are requested to supply personal data.

3 – How we collect your data and for how long

The personal data processed by Rural S. r.l. are provided directly by the user (es: e-mail address to send newsletters or request information from the user to the address info@rural.it ). These data are processed within the limits and the purposes specified above (also discussed in the’information presented to the’user in page of collection of data).

The personal data will be kept in a form which permits identification of data subjects for the time strictly necessary for the purposes for which the data were collected and subsequently processed and, in any case, within the limits of the law. To ensure that your personal data is always accurate and up to date, however, relevant and complete, ask users to update the same also all’within the reserved area.

4 – To whom we communicate your personal data?

Personal data may be made available to subjects who perform, for and on behalf of Rural Srl, specific services, or disclosed to other recipients of personal data collected from the Holder of the treatment – whose names will be specified from time to time.

The data will not be disclosed, disposed of, or, in another way, transferred to third parties, without the users being informed in advance and, subject to their consent, when this is required by law.

Also, your data may be disclosed to the police or judicial authorities, in accordance with law and after formal request by such entities, for example, in the’anti-fraud services. Your data will also be accessible to the data processors (as referred to in paragraph 2 and for the specific purposes stated) or to authorized internal to our organization (workers to process orders, administration, customer service, the information systems and marketing – if the user is subscribed to the newsletter – the technical systems and the management of the Site). In all these cases, your consent is not required.

Your personal data will not be transferred to countries other than those belonging to the European Union or that do not ensure adequate levels of protection for individuals. In case this is necessary to provide the services or to conclude a contract on the Website for the purchase of products, we assure you that transfer of your personal data to Countries that do not belong to’s European Union that do not ensure sufficient levels of protection appropriate, will be executed only after the conclusion between Rural S. r.l. and such entities of specific contracts, containing clauses safeguarding the protection of your personal data, in accordance with the applicable law and regulations.

5 – Security measures

We have taken appropriate security measures to minimize the risk of destruction or loss, even accidental, of the same data, unauthorized access or treatment not allowed or inconsistent with the purposes of collection indicated in our Privacy Policy. In particular, are standards of security provided by SSL encryption technology (secure socket layer), supported by all common browsers. This technology is present on the server where the web site, and is considered one of the highest standards for the financial transactions protected.

However, Rural S. r.l. can not guarantee its users that the measures adopted for the security of the web site and the transmission of data and information limit or exclude any risk of unauthorised access or dispersion of data. You should make sure that your computer is equipped with software devices for adequate protection of network transmission of data, both incoming and outgoing (such as updated antivirus systems) and that your Internet service provider has adopted appropriate measures for the security of data transmission in the network (such as a firewall and anti-spam filters).

6 - Rights of interested parties

Pursuant to art. 15-22 GDPR, you always have the right to obtain from the Data Controller access and confirmation of the existence or not of personal data concerning you and their communication in an intelligible form. You have the right, also, to obtain information about l’the source of your personal data; the purposes and methods of treatment; the logic applied in case of treatment carried out with l’aid of electronic instruments; the identity of the Owner and Managers of treatment; l’an indication of subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as, for example, of Responsible or authorized to process, as well as the right not to be subjected to a decision based solely on automated processing, including profiling. In part, this information is contained in this Privacy Policy or in the specific information provided in the sections of the Site.

Also, you always have the right to obtain from Rural S. r.l. also:

1. l’update, rectification, l’integration of personal data;
2. the cancellation, the transformation into anonymous form or blocking of personal data, in violation of the law, including those whose conservation is not necessary in relation to the purposes for which the data were collected or subsequently processed;
3. l’certification that the operations referred to in letters a) and b) have been brought to the knowledge, also for what concerns their content, of those to whom the data were communicated.

It is recognized, anyway, the right to object, in whole or in part:

– for legitimate reasons the processing of personal data that concern you, pertinent to the purpose of collection;

– to the processing of personal data concerning you for purposes of sending advertising material or direct marketing or for carrying out market research or commercial communication.

You may freely and at any time, exercise your rights, with a request addressed to the following contact details: Rural Srl, Borgo Giacomo Tommasini n. 7/b, 43121 – Parma, e-mail info@rural.it , to which we will give appropriate feedback.

7 – Opt-in/opt-out Newsletter

Rural S. r.l. uses your personal information to l’to send you advertising material and direct marketing or other commercial communications, also via e-mail: if the disclosure relates to products similar to those already purchased, the Holder of the treatment will be able to (possibly through its directors is expressly authorized and designated) send it to your e-mail address without your express consent, provided that you have not refused such use at the time of the award of your e-mail or on later occasions (art. 130, paragraph 4, D. Lgs. 30 June 2003, n. 196/2003), while you will need to your free and express consent to make lawful by sending the Holder of the treatment e-mails relating to products of a different kind from those that have already purchased.

We wish to inform you, also, that Rural S. r.l. may process your personal data also without your consent in some cases provided by the law, as, for example, when it is necessary to fulfill a legal obligation.

In any case, we wish to inform you that Rural S. r.l. guarantees that its users may exercise, at any time and without giving reasons, your right not to receive future communications connected all’use of particular services on request.

To send users the Newsletters Rural S. r.l. using the so-called “single opt-in”, that is, the user will receive the newsletter to the e-mail stated only if you have activated the service in the specific page dedicated (the user, then, you subscribe to the service by simply entering your email address in the form available by clicking on the button “Subscribe”; in this way, the user consents to the processing by Rural S. r.l. for this specific purpose). If, later, the user does not wish to receive the newsletter or other types of communication for the purpose of advertising, has the right at any time to revoke his authorization in the manner specified for the exercise of its rights pursuant to articles. 15-22 Regulation (EU) 679/2016 (also present on the inside of the Newsletter received).

8 – Links to other web sites

The Site may contain links to other web sites which may have no connection with the same or with Rural S. r.l.

Rural S. r.l. does not control or monitoring operations of such websites and their contents and, therefore, will not be held responsible for the content of these sites and the rules adopted by them also with regard to your privacy and processing of your personal data during your navigation operations. Please, then, pay attention when you access these web sites, through the links on our web site and read their conditions d’use and privacy policies. The Privacy Policy of Rural.it does not apply to third-party web sites (such as redirects to social facebook and instagram) and, therefore, Rural S. r.l. it is not in any way responsible for the privacy policy applied by those websites.

Rural S. r.l. provides links to these web sites only to facilitate l’user in their research and navigation and easing hypertext links on the Internet towards other sites.

9 – Place of data processing

The treatments connected to the services of the Site take place in Italy at the headquarters of Rural S.r.l. or at the offices of the Data Processors, in EU countries or which in any case ensure an adequate level of protection of personal data. Your personal data is not disclosed to third parties. The personal data provided by users who request services are used for the purpose of performing the service requested and are not communicated to third parties unless the communication is imposed by legal obligations or strictly necessary for l’fulfilment of the requests of the users.

The user data will be stored in the database at the company's web farm seeweb S. r.l, with headquarters at C. so Lazio 9/a – 03100 Frosinone – Italy (with the data center via Caldera, 21 – building B – 20153 Milan at via Armando Vona, 66 – 03100 Frosinone), which provides the hosting service, and management and maintenance of the server.

10– Contacts

If you wish to receive more information on the treatment of your personal data, please write to the following e-mail address info@rural.it by selecting the subject “Privacy”. To know your rights and always be up to date on the legislation on the protection of individuals with regard to the processing of personal data please visit the website of the Guarantor for the protection of personal data all’address http://www.garanteprivacy.it/.

11 – Changes and updates to this Privacy Policy

Rural S. r.l. may modify or simply update, in whole or in part, the Privacy Policy of the Website, also in consideration of the change in the laws or regulations that govern this matter and protect your rights. Therefore, you are requested to regularly access this section to verify the publication of the most recent and updated Privacy Policy.

This Privacy Policy is updated 11/6/2020