Paolo Sassi dedicates his life to plants. His father was a farmer and he inherited this passion by emulating it by specializing in the cultivation of ornamental plants. From beyond 30 years he manages a garden between Parma and Reggio Emilia, but the passion for agriculture does not abandon him. He is one of the custodian farmers of Rural where he participates with his main product: pumpkin Violina. It is grown in Traversetolo, where red lands characterize the flavor. Obviously it is organic and Paolo's attention to sustainability is such that he has submitted the request to obtain the Demeter certification: one of biodynamic agriculture. Cultivating the pumpkin looks easy, but it is not: much attention is also given to irrigation which is not too large and not just because water is an important resource, but also because the pumpkin, if it is too irrigated, is no longer good and does not conserve much. If grown with love, the plant does not get sick because it is a rustic variety that is rarely attacked by fungi and insects. Paolo always carries his pumpkins around both fresh and cooked. Thanks to Rural, where he started selling the cooked Violina pumpkin, discovered how much consumer interest there is in this product. The rind has a yellow-hazelnut amber color, the pulp, of an intense orange, it's so sweet, tender and fragrant, to make this food so good that it can be eaten as it is, as a snack without seasoning or pairing.