Andrea Artoni was born and raised among the Zucchelle plums. “My family has been growing them for generations: from no less than 100 Years, – dice. - One of my earliest memories as a child is when I woke up in the summer afternoons among the rows of fruit ". Today, Artoni is vice president of the Association for the enhancement of the Zucchella di Lentigione plum. "With all the producers who have joined, we have developed a sort of disciplinary - he explains -. The simplest recipe possible, the one our grandmothers used, our aunts: only fruit and a little added sugar. Circa 1 hg of sugar for every kg of pitted plums, with small variations every year, depending on the sugar content of the plums ". A family-run laboratory was identified in Carpineti and all the associates, using the same logo, they produce the jam there. It recalls the court of San Giorgio with the Romanesque bell tower, typical of Lentigione. "It is the court - recalls Artoni proudly - where some scenes of the first film by Peppone and Don Camillo were shot. We are pleased, because basically our goal is to enhance the plum that grows in these areas made famous by the characters of Giovannino Guareschi ".