Pinuccia Morini and Renzo Pacchiarini have founded the association onion Borettana to spread knowledge of a unique product. They have analysed the land, studied, in-depth history, trawled the documents kept in the archives of the production area, which goes from the province of Reggio Emilia up to the Parma and Piacenza. After years of assiduous commitment, they became the champions of an ancient tradition. "Our intent is to spread the knowledge of the onion Borettana – so called from Boretto, the country of origin – and to enhance the area in which they are grown". Raise awareness and bring forward the idea that the local product is an excellence: the main purpose of the association. To center the lens, Pinuccia and Renzo, with a strong belief in the iron and in-depth knowledge, are promoters of initiatives, sometimes even fanciful. Organize events, participation of producers in trade fairs and markets, theme dinners with a lot of readings related to the product. "We want to give visibility and space to the knowledge of the product – says Pinuccia, as the spokesman for –. About dinners, we have promoted some of the accompanying the evening with readings by famous authors such as Neruda or Boccaccio, involving professional actors. We hope that by spreading this passion and this culture of love for the produce of our land to create jobs for the many young people that in the world of agriculture could find a road to the future". We have news of its cultivation since the Fifteenth century. For centuries it has been the protagonist of the agriculture of the area, becoming a strength and a food widespread.