Farmers and breeders of Emilia Romagna, Liguria and Tuscany,
keepers of ancient animal breeds and plant varieties

Rural is a hymn to biodiversity.
Rural fights for the defense of rural products, authentic, genuine.
Raw materials obtained from ancient plant varieties and animal breeds abandoned for decades and almost extinct.
I want to say thanks to many farmers and ranchers for the commitment they put in, day after day, with their work.
I deeply admire this fixed idea of ​​theirs “ancient quality "without ever compromising, with unwavering tenacity,
without changing the techniques of the past, with the awareness of tying the product to the territory.
It is thanks to them that we can hope to see a renaissance of agricultural culture take place.
All my gratitude goes to them.
Mauro Ziveri